I've just searched for a domain name and it's available... for £198 a year!
If it was 10% of that for a year then I'd happily pay it but not £200!
I would have willingly paid up to a quarter of what they are asking for it, or paid £200 for 5 years but there is no way I can spare £200 every year... sorry!
Ah, now that's more like it! I added an S to the end of the £200 name and it's only £32... I'll be going with that I think!
I've just paid for 4 domains and the grand total with VAT was still less than just that one! Not a small amount less either - £40 less!
It's amazing what a bit of lateral thinking can do!